Better Decisions, Faster

Welcome to Decis Intelligence

July 02, 2024 • Time to Enlightenment...4 minutes

I’ve never met a capable decision-maker who didn’t want the best available intelligence.

Nor have I met a slow team that excelled.

However, too much data — an excess of noise — drowns out the vital signal decision-makers need, so more isn’t better.

And in a faster-paced, more connected world, there isn’t the time to wait for tomorrow’s morning brief or for an analyst to be available to hop on a call.

But again, a torrent of data isn’t the answer.

Intelligence + Speed = Proactivity

Instead, decision-makers need data that has been collated, curated and customized and they need it fast. That way, they’ll have the knowledge and context needed to build understanding.

The understanding they need to make the best decision possible at that time. (Even if that decision is to do nothing.)

Until now, this kind of service has been the purview of governments and deep-pocketed firms who can afford to run an intelligence team, or engage one of the firms who supply these services.

But for most firms, this is an eye-watering expense that’s way beyond what they can afford. Meaning they have to hope for the best: hope that they can react quickly enough when something changes. Their risks are greater, chance of failure higher, and opportunities fewer.

Instead of carpe diem, they’re lucky if they can carpe yesterday. It feels like things are stacked against them.

You Don’t Need a Crystal Ball

But here’s the thing: you don’t need a crystal ball or several weeks notice to get ahead of events.

We talk about skating to where the puck is going, but in most cases, we don’t need to know the exact spot on the ice it will land on: we just need to know a general direction to head towards.

(After all, a lot’s going to happen between now and then)

In many cases, just knowing that something’s out of line is enough.

A general directional trend — are things more turbulent or calm than normal? — might be enough to let you reconsider your posture. Or notice of a significant event, like an election, change in the cost of living, or unusually raucous protests, can alert you to pay attention to and prepare for what might happen next.

Welcome to Decis Intelligence

That’s what I’ve set out to do with Decis Intelligence: provide that tiny glimpse around the corner of what’s out of the ordinary and what to keep an eye on. I’m not pretending that I have a crystal ball or some other magical forecasting ability.

Instead, there’s an analysis engine based on 30+ years of on-the-ground experience, hundreds of assessments, and a refined set of threat conditions — the same threat conditions I’ve used to determine country risk for two decades — that have trained a fine-tuned AI that only does one thing: analyze country stability.

That, plus half a dozen other AI and ML tools take thousands of data points every day to provide the stability ratings, directional trends and new summaries.

And all that means we can provide the customized, focused intelligence you need to make better decisions faster.

Welcome to Decis Intelligence.

Carpe tomorrow